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Kurt Merch

In collaboration with Kurt Tay - a local sub-culture personality/influencer.

Kurt Tay is an unlikely Singaporean influencer who has a unique following among the younger demographics i.e. secondary and tertiary students.

In aid of his quest for more "Kurt Konverts", I helmed a team to design a range of merchandise to bring his ideals and quotes into pop culture. As Chief In-House Designer and Principal Marketer in charge of advertisement and promotions, our team realised profound commercial success with our target audience and a respectable following.

"Kurty Impact"

Digitally drawn illustration of Kurt Tay. Intended for use as poster and graphic tee printing.

"It's True, It's Real"

Neon text with adjusted perspective intended for use as graphical poster and tote bag printing.

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"Schweeming"

A cheeky reference to insemination, utilising a water effect background and suggestive imagery.

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